Ronald McDonald House Christmas Campaign
The concept was provided by Ronald McDonald House Charities Canada®. I was required to create the design of the campaign to entice people to donate. I worked on a team to create the story, campaign objectives, design and execution of the project.
We used a family story as the base of the campaign. I designed the direct mail piece, donation slip, social media graphics, web assets, and mobile friendly HTML email newsletter.
The project resulted in an increase of donations to the organization.
Ronald McDonald House
Create a direct mail letter for the holiday giving program to increase donations to the organization