Ronald McDonald House Christmas Campaign

EXECUTION:

The concept was provided by Ronald McDonald House Charities Canada®. I was required to create the design of the campaign to entice people to donate. I worked on a team to create the story, campaign objectives, design and execution of the project. 

We used a family story as the base of the campaign. I designed the direct mail piece, donation slip, social media graphics, web assets, and mobile friendly HTML email newsletter. 

The project resulted in an increase of donations to the organization. 

CLIENT:

Ronald McDonald House

OBEJCTIVE:

Create a direct mail letter for the holiday giving program to increase donations to the organization 

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