HIV EDmonton Website Re-Design

EXECUTION:

The concept I developed is “One is too many”. I achieved this concept in my design through highlighting certain areas of text, pieces of images, or important aspects of the site. 

I improved the usability of the site through the use of typography, menu’s, and specific call-to-action buttons. The old site was cluttered, outdated, lacked typographic hierarchy, and was confusing to navigate. 

CLIENT:

HIV Edmonton

OBJECTIVE:

Create a concept-driven website design.